Perplexity: The tool many overlook (and why it should be in your workflow)

Real Life Use Case: Launch of a new Product

Picture this: you’re about to launch a new product. You’ve got a positioning angle you like, a few message options and a gut feeling about your hero claim. But than you start thinking about all the little details….

• Is the claim already crowded?

• Is someone else owning that angle in your category right now?

• Are customers in your space actually responding to this language or is it just sounds good in your head?

You could spend a weekend scanning competitor pages and press coverage (I know I did back in 2019 for my brand MERSOR). Or you could open Perplexity and get a cited answer in 10 minutes. THIS IS CRAZY!!

So, let us show you what it actually looks like.